Manager - Global Public & Media Relations

Company: Terumo BCT, Inc.
Location: Lakewood
Posted on: June 1, 2025

Job Description:

Requisition ID: 33784



At Terumo Blood and Cell Technologies, our 7,000+ global associates proud to come to work each day, knowing that what we do impacts the lives of patients around the world. For Terumo, for Everyone, Everywhere.



We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient's life every second of every day and are committed to continuing to increase the number of patients we serve. Advancing healthcare with heart.





With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Join us and help shape wherever we go next. You create your future and ours.
Manager, Global Public & Media Relations



JOB SUMMARY

The Global PR and Media Relations Manager develops and executes a global public relations strategy that helps shape public perception, enhance brand credibility, and influence key stakeholders across media and healthcare audiences. This role requires exceptional strategic vision, leadership, and creativity to drive integrated PR initiatives and high-impact media strategies ensuring alignment with corporate objectives. The successful candidate will be a proactive storyteller, an expert in global media landscapes, and a trusted advisor to senior leadership.

Key responsibilities include shaping the company's global PR strategy, including media relations, thought leadership events, alignment across social media, executive positioning and speaking opportunities and analytics-driven PR measurement. This role will drive PR content strategies and best practices that engage audiences across digital and traditional platforms while strengthening the company's presence in key global markets and ensuring regional alignment. Crisis communication and reputation management are another important aspect of this role.

The position reports to the Senior Manager, Corporate Communications and is a member of the Global Corporate Communications team.



ESSENTIAL DUTIES

• Develop and execute a global public relations strategy that contributes to and even shapes industry dialogue, elevates brand credibility and fosters strong relationships with key stakeholders across media and healthcare audiences
  
• Adapt PR strategies for different geographies, with sensitivity to cultural nuance and relevance.
  
• Lead proactive internal cross-functional collaboration to align PR strategies with broader business goals
  
• Cultivate and maintain strong relationships with top-tier global media and industry influencers to drive sustained brand visibility and positive coverage
  
• Develop and implement creative storytelling initiatives, leveraging multimedia, digital-first PR, industry influencer partnerships, to amplify reach and engagement
  
• Serve as a trusted advisor to senior leadership, providing strategic counsel on media positioning, public perception, and executive communication strategies
  
• Oversee executive-level PR activities, including thought leadership, speaking engagements such as podcasts and panels, media training, and high-profile industry events
  
• Act as a company spokesperson and manage media inquiries to ensure accurate and positive coverage
  
• Write and edit press releases, articles, and other PR materials, ensuring messaging consistency across media channels
  
• Lead the selection and manage the relationship and work of external PR agencies and consultants to enhance media engagement and campaign execution
  
  
  ADDITIONAL DUTIES
  
  

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• Develop and manage crisis communication plans, leading proactive reputation management, risk assessment, and crisis response strategies
  
  
  
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  • Leverage AI-driven media intelligence tools to analyze sentiment, measure impact, and drive data-driven decision making and refine PR strategies for maximum effectiveness
    
  • Develop and maintain a PR metrics framework, establishing key performance indicators (KPIs) to assess media impact, message resonance, brand visibility, and reputation management.
    
  • Ensure that leadership and cross-functional teams have clear insights into PR performance, enabling data-driven decisions that support business objectives
    
    
    
    
    MINIMUM QUALIFICATION REQUIREMENTS
    
    Experience
    
    
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    • Minimum 5 years of proven experience as a Public Relations Manager or in a similar PR role, with a track record of managing global PR initiatives and executive-level communications
      
    • Extensive experience in media relations, including print, broadcast, and digital platforms, with established relationships with industry journalists
      
    • Proven experience in managing corporate reputation, crisis communication and executive PR activities
      
    • Experience integrating PR with digital strategies, social media platforms and emerging media technologies
      
    • Strong knowledge of regional PR considerations and the ability to adapt strategies for different international markets
      
      
      
      
      Skills
      
      
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      • Exceptional strategic thinking, problem-solving, and creativity to develop compelling, high-impact PR and media relations initiatives
        
      • Strong leadership and influence skills, with the ability to collaborate cross-functionally and advise senior executives
        
      • Outstanding writing, editing, and verbal communication skills
        
      • Deep expertise in storytelling, content creation, and digital-first PR strategies
        
      • Proficiency in media intelligence tools (e.g., Meltwater, BuzzSumo) and data-driven PR measurement methodologies
        
      • Crisis management expertise, with the ability to navigate complex public affairs challenges and protect corporate reputation
        
      • Ability to work independently while excelling in a fast-paced, high-pressure environment
        
      • Strong organizational and project management skills, with the ability to manage multiple initiatives simultaneously
        
        
        
        
        Education
        
        Bachelor's degree in public relations, Journalism, Communications, or a related field required
        
        -Or-
        
        An equivalent competency level acquired through a variation of these qualifications may be considered.
        
        PHYSICAL REQUIREMENTS
        
        20% travel
        
        Typical Office Environment requirements include reading, speaking, hearing, close vision, bending, sitting, and occasional lifting up to 20 pounds.
        
        The physical demands described here are representative of those that must be met by an associate to successfully perform the essential duties of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties.
        
        Terumo Blood and Cell Technologies is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.
        
        This job description is a general guideline and should be adapted as necessary to reflect the specific requirements of the role and the company's policies and procedures.
        
        
        Target Pay Range:$95,500.00to$119,400.00 -Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data
        
        Target Bonus on Base:10.0%
        
        
        
        At Terumo Blood and Cell Technologies, we provide competitive total reward offerings that consist of compensation, benefits, recognition, along with a wealth of other well-being, work-life and recognition programs which support in unlocking the potential for you and your family.Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more.To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates.For us, it's about protecting the personal welfare of our associates and their families, helping to achieve personal goals and offering those extra touches for convenience, security and overall peace of mind.
        
        
        
        
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        • Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
          
        • In 2019, Terumo Blood and Cell Technologies reached $1 billion in revenue.
          
        • We employ nearly 7,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
          
        • We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.
          
        • Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.
          
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          • Respect - Appreciative of others
            
          • Integrity - Guided by our mission
            
          • Care - Empathetic to patients
            
          • Quality - Committed to excellence
            
          • Creativity - Striving for innovation
            
            
            
          • We contribute to the Leukemia and Lymphoma Society (LLS), raising $1.3 million USD since 2007.
            
            
            
            
            We are proud to be an Equal Opportunity Affirmative Action Employer. All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, order of protection status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, military status or an unfavorable discharge from military service.
            
            
            
            Terumo Blood and Cell Technologies is committed to providing a safe, healthy and secure working environment.Our Colorado campus locations are tobacco-free workplaces, and we maintain a drug-free workplace and perform pre-employment substance abuse testing and detailed background verification.
            

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