Communications Specialist

Company: Crunch Fitness - Fit Fusion LLC
Location: Littleton
Posted on: February 18, 2026

Job Description:

Job Description Job Description Benefits: Dental insurance Employee discounts Flexible schedule Health insurance Opportunity for advancement Paid time off Training & development Vision insurance Communications Specialist Department: Marketing Reports To: Marketing & Communications Manager Schedule: Full-time, salaried position requiring flexibility to meet business communication timelines and campaign deadlines Location: Fully Remote Salary: $45,000 $50,000 annually DOE Benefits: Paid time off, paid holidays, health, dental, vision, Peak Results membership, employee discounts Position Overview A rare opportunity to be a part of a groundbreaking franchise team that is rapidly scaling the Crunch Fitness brand has opened. Are you ready for the challenge? And the exciting opportunity this brings? We are scaling at an exciting pace, and projected to reach 30 locations by 2027, and need someone whos comfortable rolling up their sleeves to assist in almost every aspect of communications as we grow and continue to build the department and organization. All while gaining valuable industry experience from leadership mentors with decades of experience. Fit Fusions marketing team manages internal and external communications across a rapidly expanding network of Crunch Fitness locations. The Communications Specialist plays a key role in developing, implementing, and optimizing multi-location member and prospect communications across digital messaging platforms, including email and SMS marketing channels. This role is responsible for managing campaign messaging, evaluating audience engagement strategies, and ensuring communication initiatives align with brand standards, operational priorities, and business growth goals. The Communications Specialist collaborates with marketing leadership and cross-functional teams to translate marketing strategies into effective, data-informed communication campaigns. Position Summary The Communications Specialist owns the planning, development, execution, and optimization of SMS and email communications across multiple club locations. This position evaluates communication objectives, determines appropriate audience segmentation and messaging strategies, and monitors campaign effectiveness to improve engagement and conversion outcomes. The role requires independent judgment in managing communication timelines, prioritizing messaging initiatives, and recommending improvements to campaign performance and communication workflows. The Communications Specialist serves as a key contributor to marketing communication strategy while ensuring consistent brand messaging and regulatory compliance. Key Responsibilities Communications Strategy & Campaign Development Develop and implement targeted SMS and email communication strategies supporting membership growth, retention, promotions, operational messaging, and community engagement. Evaluate campaign objectives and determine appropriate messaging structure, audience segmentation, delivery timing, and communication channel utilization. Adapt corporate and regional marketing strategies into location-specific communications that align with brand standards and local market needs. Collaborate with marketing leadership and operational teams to identify communication priorities and campaign opportunities. Recommend communication strategies based on audience engagement trends, campaign performance, and business objectives. Campaign Implementation & Optimization Lead the development, formatting, scheduling, and deployment of multi-location SMS and email campaigns. Customize campaign messaging and delivery strategies based on audience behavior, location performance, and marketing goals. Evaluate communication timing, frequency, and segmentation approaches to maximize campaign effectiveness and member engagement. Monitor and analyze campaign performance metrics, identifying opportunities to improve engagement, conversion, and messaging clarity. Recommend adjustments to communication strategies based on campaign results and evolving marketing priorities. Communications Governance & Quality Assurance Oversee quality and consistency of all outbound communications across assigned platforms and locations. Interpret brand standards, regulatory requirements, and compliance guidelines to ensure messaging accuracy and consistency. Establish and maintain communication best practices, messaging standards, and quality control procedures. Evaluate communication workflows and recommend improvements to increase efficiency, scalability, and campaign effectiveness. Ensure messaging accuracy across promotions, operational announcements, events, and membership communications. Marketing Communications Operations Manage communications calendars, campaign timelines, and messaging priorities across multiple concurrent initiatives. Maintain and optimize communications templates, messaging frameworks, and campaign asset organization. Serve as a liaison between marketing, operations, and technology teams to ensure effective communication delivery and system functionality. Identify system or data challenges affecting communication performance and recommend solutions or process improvements. Support integration of communication platforms with broader marketing and operational systems. Performance Analysis & Reporting Analyze campaign performance data including engagement metrics, segmentation effectiveness, and message performance trends. Provide insights and strategic recommendations to marketing leadership regarding communication effectiveness and audience engagement opportunities. Develop reporting summaries highlighting campaign results, performance trends, and recommended optimization strategies. Monitor communication platform performance and recommend enhancements to improve marketing outcomes. Additional Marketing Communications Initiatives Support development and implementation of public relations, partnership communications, and community engagement messaging initiatives. Provide communication strategy input for company events, member engagement campaigns, and brand initiatives. Recommend messaging approaches that support brand consistency and member experience across all communication channels. Scope of Authority & Decision Making Exercises independent judgment in developing messaging strategies, segmentation approaches, and communication delivery methods. Prioritizes communication initiatives and manages campaign timelines based on business objectives and marketing priorities. Recommends communication strategies, audience targeting methods, and campaign optimization approaches. Operates with general direction from marketing leadership while maintaining ownership of assigned communication initiatives and outcomes. Qualifications 1 years of experience managing marketing communications, email marketing, digital messaging campaigns, or related marketing initiatives preferred Experience developing and optimizing communication campaigns across multiple audience segments Strong understanding of digital communication strategy and audience engagement best practices Ability to analyze campaign performance data and translate insights into communication improvements Strong written communication, editing, and messaging development skills Experience with email marketing platforms, SMS marketing systems, or marketing automation tools preferred Strong organizational and project management skills Proficiency in Microsoft Office and Google Workspace Ability to independently manage multiple communications initiatives and deadlines Comfortable working remotely and collaborating across departments What Makes Someone Successful in This Role Demonstrates ownership of communication initiatives and campaign performance outcomes Balances strategic messaging development with execution and optimization Maintains strong attention to detail while managing multiple communication initiatives Uses data and audience insights to improve marketing communications Communicates proactively and collaborates effectively across teams Identifies opportunities to improve communication processes and messaging effectiveness Why Join Fit Fusion Fit Fusion offers the opportunity to contribute to marketing communications across a fast-growing fitness franchise organization focused on delivering exceptional member experiences and expanding access to high-quality fitness facilities. This role provides direct involvement in member engagement strategy, multi-location marketing communications, and brand growth initiatives. This is a remote position.

Keywords: Crunch Fitness - Fit Fusion LLC, Lakewood , Communications Specialist, PR / Public Relations , Littleton, Colorado